What is
            Brand Identity?

It just makes Sense. 
It's what Perceives and identifies a whole emotion through visual aspects in its simplest form via the use of a icon or logo.

what does that mean, you ask?
What is Brand Identity?

SIMPLE ANSWER:

It serves as a symbol of what your business should represent.
The identity or ‘image’ of a company is made up of many visual devices:
  • Logo (The symbol of the entire identity & brand)
  • Stationery (Letterhead + business card + envelopes, etc.)
  • Marketing Collateral (Flyers, brochures, books, websites, etc.)
  • Products & Packaging (Products sold and the packaging in which they come in)
  • Apparel Design (Tangible clothing items that are worn by employees)
  • Signage (Interior & exterior design)
  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  • Other Communication (Audio, smell, touch, etc.)
  • Anything visual that represents the business.

All of these things make up an identity and should support the brand as a whole. The logo however, is the business identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.
click image for expanded view.
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